In a recent announcement, Oppo shared its vision for artificial intelligence (AI) and discussed its ongoing efforts to bring AI innovations to users while outlining its future plans for the technology. This comes on the heels of the company introducing several AI features to select smartphones in China earlier this year, which were later expanded globally and to a wider range of devices. The Chinese smartphone maker also unveiled the establishment of its AI Centre in Shenzhen, signaling its commitment to driving AI innovation within the company.
According to Oppo’s press release, the company aims to make AI features accessible to smartphone users across different price points by the end of 2024. This initiative includes not only the integration of existing AI capabilities but also the introduction of new features in the months to come. Oppo hints at the possibility of the number of GenAI features exceeding 100, demonstrating its ambitious goals in the AI space. To support these efforts, Oppo has set up an AI R&D Centre dedicated to developing proprietary technologies.
One noteworthy aspect of Oppo’s AI strategy is its focus on intellectual property, as the company revealed that it has filed over 5,399 AI patents worldwide. Among these patents, 3,796 are related specifically to AI imaging, underscoring Oppo’s commitment to advancing AI technologies in smartphone photography and visual processing. Additionally, Oppo has forged strategic partnerships with industry leaders such as Google, Microsoft, MediaTek, and Qualcomm to leverage their expertise in AI development and chipset manufacturing.
Areas of AI Development
Oppo has identified several key areas within the field of AI that it is actively pursuing, including image processing, computer vision, speech technology, natural language processing (NLP), and machine learning. The company highlighted its efforts in developing large language models (LLMs) since 2020, with a particular focus on large vision models and multimodal models. Oppo disclosed that it has already deployed an LLM with 7 billion parameters directly to smartphones, showcasing its commitment to pushing the boundaries of AI capabilities on mobile devices.
Data Security and Privacy Measures
In a nod to the growing concerns around data privacy, Oppo emphasized its commitment to safeguarding user data in the AI context. The company pledged not to utilize user data for training models and has implemented robust data security and privacy protection systems, including third-party certifications, end-to-end encryption, and confidential computing technology. These measures are crucial in ensuring that user data remains private and secure in the AI-powered features and services offered by Oppo.
Collaboration with Microsoft and Google
Oppo’s collaboration with Microsoft is focused on enhancing the voice and text conversion experience for users through technologies such as Fast Transcription and Neural TTS. Leveraging Microsoft’s AI capabilities, Oppo is working to enable seamless interactions between desktop and mobile AI, allowing users to access features like Copilot on their smartphones via a connected PC. Additionally, Oppo is leveraging Google’s Gemini LLM to power AI features on its flagship devices, further expanding its AI capabilities and offerings.
Oppo’s strategic focus on artificial intelligence reflects its commitment to driving innovation and delivering enhanced user experiences through AI-powered features. By investing in AI research and development, securing intellectual property, and forging key partnerships, Oppo is positioning itself at the forefront of the AI revolution in the smartphone industry. As the company continues to expand its AI capabilities and offerings, users can look forward to a future of smarter, more intuitive smartphones powered by cutting-edge AI technologies.
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