In response to the growing threat of non-consensual fake explicit imagery, Google Search has implemented updates to its removal processes and ranking systems. These changes are aimed at combating the spread of deepfakes, particularly those that target individuals such as celebrities and social media influencers.
Google’s new strategy involves swiftly removing explicit deepfakes and lowering the ranking of websites that host such content. This approach is designed to prevent this harmful content from prominently appearing in Search results. Additionally, the company has streamlined the process for requesting the removal of explicit deepfakes, making it easier for individuals to report and remove such content.
By implementing these changes, Google hopes to deter bad actors from using AI to create and distribute fake explicit content. The company recognizes the potential damage that deepfakes can cause to individuals’ reputations and privacy, and is committed to taking proactive steps to address this issue.
When an individual successfully requests the removal of deepfakes featuring them from Google Search, the platform will now take additional measures. This includes filtering explicit results on similar searches of the individual and removing any duplicate images found. These efforts are intended to provide individuals with greater peace of mind and reduce the likelihood of similar content resurfacing in the future.
Google has also updated its ranking systems to prioritize high-quality, non-explicit content when explicit deepfakes are searched for. This shift in the algorithms can significantly reduce exposure to fake explicit content by up to 70 percent. Users will now be more likely to see relevant, non-harmful information when searching for individuals impacted by deepfakes.
Furthermore, Google will demote websites that have a high volume of removal requests for explicit deepfakes. This serves as a signal that these sites are not of high quality and should not be prominently featured in Search results. By taking this action, Google aims to discourage the proliferation of harmful content online.
Looking ahead, Google is exploring ways to differentiate between explicit content that is consensual, such as scenes from movies, and non-consensual deepfakes. This distinction will help the tech giant better address the unique challenges posed by deepfake technology and provide enhanced protection for individuals targeted by malicious actors.
Google’s updated removal processes and ranking systems represent a significant step towards combating the spread of non-consensual fake explicit content online. By implementing these changes, the tech giant is taking proactive measures to protect individuals from the harmful impacts of deepfakes and discourage bad actors from engaging in malicious activities.
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