The mobile industry is abuzz with rumors that HMD Global, known for releasing smartphones under the Nokia brand, is planning to launch a device under its own name for the first time. An alleged render of the smartphone has surfaced online, giving us a glimpse of what the future may hold for HMD Global’s new brand identity.
The leaked image, sourced from unnamed industry insiders and published by 91Mobiles, showcases HMD’s purported N159V smartphone. The handset is presented in a sleek black colorway, featuring a dual rear camera module complemented by an LED flash. The most striking change is the presence of the HMD logo prominently placed in the center of the phone’s rear panel, signaling a departure from the Nokia branding seen in previous devices.
While the specific name for HMD’s debut handset remains unknown, the leaked image suggests that it will be positioned as a midrange phone. The render reveals a plastic rear panel, implying a more affordable build material compared to premium alternatives. The power and volume buttons are conveniently located on the right side of the device, ensuring ease of use for consumers.
A Clean and Modern Design
One notable aspect of the purported render is the presence of a flat display, representing a departure from the trend of curved screens seen in many smartphones today. This choice may appeal to users who prefer a more conservative design and prioritize functionality over flashy aesthetics. Additionally, the render suggests that the smartphone will feature a front-facing camera for high-quality selfies and video chats, housed in a center-aligned hole punch cutout at the top of the screen.
Remaining Speculation
The leaked render leaves certain aspects open to interpretation. For instance, it remains unclear whether the N159V will include a 3.5mm audio jack, a highly debated feature in modern smartphones. Its placement at the top or bottom of the device is also left to speculation. These uncertainties contribute to the overall excitement and anticipation surrounding HMD Global’s upcoming release.
Expanding the HMD Brand
This potential shift in branding aligns with HMD Global CEO Jean-Francois Baril’s announcement last September, in which he stated the company’s intention to expand its product portfolio with phones released under the HMD brand. Since 2016, HMD Global has successfully marketed Nokia-branded phones worldwide, and the introduction of a new brand underscores the company’s commitment to evolving and appealing to a broader customer base.
While the specifics of HMD Global’s first smartphone under its own brand remain shrouded in mystery, the leaked render suggests an exciting path forward. The N159V smartphone showcases a modern and clean design, potentially positioning itself as an appealing midrange option for consumers. As HMD Global takes this momentous step in establishing its own brand identity, the mobile industry eagerly awaits further details and official confirmation of this promising development.
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