Parmar Entertainment, a budding producer-distributor, has recently struck a significant deal by acquiring the global rights to Russell Peters’ comedy special, “Act Your Age.” This exclusive seven-figure agreement positions Parmar Entertainment as a major player in the streaming space, aiming to disrupt the stand-up comedy industry.
A Record-Breaking World Tour
Russell Peters’ comedy special, “Act Your Age,” was captured during his final performance at Abu Dhabi’s Etihad Arena on November 23. Throughout Peters’ world tour, which spanned 23 countries and included an astonishing 375 shows, his comedy covered a wide range of topics, including cancel culture, aging, and the current geopolitical climate. The Emmy-winning comedian incorporated his renowned crowd work, engaging audiences and creating a memorable experience.
The Power Players Behind the Deal
The negotiation of this deal was orchestrated by Parmar Entertainment’s Daljit DJ Parmar and CPI Pictures’ Clayton Peters. Parmar Entertainment, in collaboration with CPI Pictures and SXG Films, line-produced the comedy special, while Clayton Peters took on the role of director. The executive producers of the project encompass Russell Peters, Clayton Peters, Paul Canterna, David Higby, Keshav Purushot, and Daljit DJ Parmar.
Parmar Entertainment, supported by private backing, recently announced a production funding deal with Beacon Media. This partnership will allow Peters to star in a commercial comedy, further strengthening Parmar Entertainment’s foothold in the industry. The company also has a slate of projects in development and plans to distribute content moving forward. This strategic expansion signals Parmar Entertainment’s ambition to make a significant impact in the streaming space.
Described by Daljit DJ Parmar as the “most iconic global comedian in the world,” Russell Peters has made a lasting impact on the comedy industry. He was the first comedian to secure a comedy special with Netflix, solidifying his position as a trailblazer in the field. With “Act Your Age” at the forefront, Parmar Entertainment aims to capitalize on Peters’ international appeal and reputation to reshape the landscape of stand-up comedy.
A Promising Partnership
Clayton Peters of CPI Pictures and Management expressed excitement about the collaboration with DJ and Parmar Entertainment. This partnership signifies the mutual belief in the potential of “Act Your Age” and the collective ambition to push boundaries within the industry. Parmar Entertainment’s acquisition of the global rights to Peters’ comedy special cements their status as a formidable player in the streaming sphere, as they set their sights on disrupting the existing comedy landscape.
Parmar Entertainment’s acquisition of the global distribution rights to Russell Peters’ comedy special, “Act Your Age,” marks the beginning of a new era for the company. With a successful world tour under Peters’ belt, the comedy special promises to captivate audiences with its unique blend of humor and cultural commentary. As Parmar Entertainment seeks to make its presence known in the streaming space, they are well positioned to revolutionize the stand-up comedy industry.
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